Equity We strive to create equal value for our shareholders, employees and customers, and consider their needs in all our decisions and interactions.

Integrity We are honest and open with each other and our customers. We recognize that integrity in all that we do is essential to our long-term success.

Simplicity We believe in responsible software design. We will provide solutions that fully satisfy the project requirements, but are free from unnecessary complexities and intricacies.

Sincerity We care about finding solutions, not assigning blame. We favor actions over promises and care about getting things done.

Maturity We are technically and intellectually mature, and professionally run. We hire people we want to work with and eat lunch with every day, and who have fun at work.

Quality We will limit the size of our company, and maintain quality by avoiding ineffective bureaucracy. We will stand firmly behind the quality of our work.

Privacy We will respect the privacy of our visitors, employees, and customers. We will not disclose confidential or private information unless required to do so by law.